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WPB Brand Identity
Brand System & Strategy | AI Content Creation
Overview:
Via was responding to an RFP to launch a new transit service in West Palm Beach, requiring a custom brand identity that could resonate with city stakeholders and communicate how Via's technology would integrate into the local transit network.
Challenge:
Winning a competitive RFP while making the proposed service feel real, local, and visually credible to an audience unfamiliar with Via's model.
Solution:
I led creative execution from concept to delivery, combining AI renders with on-location photography and Photoshop post-production to produce visuals that brought the service to life within the city's actual environment.
Role:
Led brand identity development tailored to West Palm Beach, collaborating with Creative, Sales, and RFP teams to align on strategy and deliverables.
Impact:
The brand identity and visuals helped the team win the RFP, proving how strategically aligned creative can directly support business development outcomes.
