¡Hola! I'm Ana, a creative leader with 15+ years at the intersection of tech and fashion. My work lives across brand identity, integrated campaigns, and art direction, for both enterprise clients and global consumer brands, from concept all the way through launch.

 

I've led and collaborated with cross-functional teams to build visual systems that are just as strategic as they are impactful. At Via, I mentored a multidisciplinary design team and spearheaded campaigns for partners like Meta, ASML, and Miami-Dade County, work that contributed to 400K+ weekly rides and a 30% lift in brand recognition. Before that, I spent years in fashion at Iconix Brand Group, art directing on-set campaign shoots and developing integrated creative across brands like Umbro, Danskin, Badgley Mischka, and Ed Hardy, work that spanned global campaigns, retail, and e-commerce.

That range, from transit tech to global fashion houses, is actually what I love most about my career. The industries look different on the surface, but the work is always the same: create something visually compelling that resonates and drives real impact.

A little about me: I'm originally from Panama, a classically trained ballet dancer, and grew up surrounded by interior designers. That combination taught me early that great design has to be both expressive and functional, and it still shapes how I think about every project.

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