Umbro Integrated Campaign

Overview:
Umbro, a globally recognized sportswear and soccer brand, needed a campaign to raise awareness of soccer culture in the U.S. market while repositioning the brand as an elevated lifestyle and activewear label.

Challenge:
Bridging Umbro's deep soccer heritage with a broader lifestyle audience in a market where the brand needed stronger cultural relevance and visibility.

Solution:
I co-art directed a two-day digital asset shoot, contributing to location, model, and prop scouting to ensure the creative vision translated authentically across all deliverables.

Role:
Co-art directed the shoot and extended the campaign across OOH, web, and a print lookbook, ensuring a cohesive visual story from on-set production through final asset delivery.

Impact:
The campaign successfully positioned Umbro as both a performance and lifestyle brand, delivering a full suite of integrated assets across paid, digital, and print channels for the U.S. market.