Ed Hardy Rebrand Campaign

Overview:
Ed Hardy was undergoing a packaging rebrand and needed a digital campaign to launch the Sangria and Fragrance lines across web and social with bold, culture-driven visuals that reflected the brand's elevated new direction.

Challenge:
Relaunching a legacy brand with a fresh identity while ensuring the new packaging, campaign visuals, and digital touchpoints all told a cohesive and culturally relevant story.

The Solution:
I helped shape the creative concept, led production on the shoot, and carried the vision through to execution, with content creation that directly supported and elevated the packaging rebrand.

My Role:
Contributed to creative concepting, led shoot production, and designed the landing page using the new campaign assets, ensuring a seamless experience from social touchpoints to site.

Impact:
The campaign successfully elevated the Ed Hardy brand, giving the rebrand a strong visual launch across digital channels and creating a cohesive brand moment from packaging to web presence.