Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Danskin Integrated Campaign
Brand System | Content Creation | Digital | Print
Overview:
Danskin needed a cohesive creative push across multiple initiatives, from trade show presence to a celebrity collaboration, all centered around repositioning the brand with a fresh, aspirational, and modern voice.
Challenge:
Delivering a consistent brand identity across several distinct projects simultaneously, each with its own audience, format, and business goal.
Solution:
I led creative across three interconnected workstreams: the brand book, a Magic Las Vegas lookbook, and a celebrity capsule collection with brand ambassador Jenna Dewan Tatum.
Role:
Designed the brand book, led production on a cost-efficient photoshoot handling talent, location, and creative direction, and developed all assets for the capsule collection including the logo lockup, lookbook, and hang tags.
Impact:
The capsule collection drove a 20% increase in sales, and the brand book and lookbook successfully introduced a refreshed brand voice to key industry stakeholders.
