Via Student Transit Branding

Overview:
Via launched a new Student Transit vertical built around keeping students, parents, and schools connected through a Caregiver App, GPS tracking, and web-based school portals.

Challenge:
Creating a sub-brand that felt safe and dependable while still being lighthearted and approachable, the right balance to resonate with a diverse audience of kids, parents, and administrators.

Solution:
I designed a visual identity that struck that balance, creating a system flexible enough to scale across digital and physical touchpoints without losing its character.

Role:
Led the visual identity development from concept through execution, extending the brand across desktop and mobile apps, print materials, driver vests, vehicle magnets, and apparel.

Impact:
The identity became the foundation for the entire Student Transit product experience, giving a new vertical a distinct, cohesive brand presence from day one.