VIA STUDENT TRANSIT BRANDING
Via launched a new vertical focused on Student Transit, built around keeping everyone (students, parents, and schools) connected and informed. With an intuitive Caregiver App, GPS tracking, and web-based school portals, the system simplifies communication.
For this new venture, the in-house creative team took on the challenge of creating a sub-brand that felt safe and dependable, yet still lighthearted and approachable, the right mix to connect with its audience.
I designed the final logo that was ultimately chosen, which went on to inspire everything from the desktop and mobile apps to print materials, driver vests, vehicle magnets, t-shirts, and more.
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Credits: Robbie Santos, Alberto Guerra, Dean Tucker, Tatiana Lam, and Jessica Aujero.
Brand /
Via Student Transit
​Role /
Senior Designer
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