SERVICE LAUNCH
CAMPAIGNS
Via has rolled out hundreds of TaaS (Transportation-as-a-Service) services across the globe, teaming up with cities, schools, universities, healthcare providers, and companies to make public transit smarter and more accessible. From a marketing perspective, each launch is a true collaboration, combining Creative, PR, and Rider Growth initiatives with ongoing support to help ridership thrive.​
As part of each launch, we create a unique brand identity that strikes the right balance between the Via brand and the partner’s brand. Every service comes to life through a scalable campaign with assets like logos, vehicle wraps, social ads, and print materials — all designed to build awareness, connect with the community, and boost ridership.​
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​​​​​​Credits: Ruochen Wei, Grace Kim, Tessa Smith, Hannah Lieb, Tatiana Lam, Alexander Onish, Mathilde Biganzoli, and Alberto Guerra.
Brand /
Via TaaS Services​
Role /
Design Principal
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SpartaGo (Spartanburg, SC)
In Spartanburg, NC, the pilot program, SpartaGo, is making it easier for riders to reach jobs, healthcare, and education with the new on-demand service. You can see more about the launch in the news coverage here.
LanDi (Dingolfing, Germany)
In the Dingolfing-Landau district of Germany, the city set out to transform public transportation in areas with limited options. Via’s flexible, on-demand service puts riders in control, allowing them to request trips and travel seamlessly within the service zone, hopping on and off wherever it’s most convenient.
Go Gastonia (Gastonia, NC)
In Gastonia, North Carolina, the city reimagined its public transit by replacing fixed routes with an on-demand service powered by Via. Since launch, the service has seen impressive growth, averaging 4,500 weekly rides and over 5,600 weekly ride requests.