SERVICE LAUNCH
CAMPAIGNS
Overview
Via has rolled out hundreds of Transportation-as-a-Service (TaaS) launches with cities, schools, universities, and corporate companies. Each launch blends creative, PR, and growth, with a flexible brand identity that balances Via and the client. Campaign assets include logos, vehicle wraps, social ads, landing page, and print to drive awareness and adoption.
The Challenge
Each launch required a distinct, locally relevant identity that balanced the client's branding with Via’s brand, while scaling quickly across diverse markets.
The Solution
I worked cross-functionally with Product, PR, and Growth teams to develop a flexible brand and marketing framework that could be applied consistently across launches.
My role
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Led brand identity development for client services.
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Created scalable brands and evergreen campaign toolkits to support growth and consistency.
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Coordinated with Growth, PR, and Product teams to succesfully rollout assets for all service launches.
Impact
This evergreen approach enabled consistent, high-quality global launches while supporting long-term awareness and ridership growth.
Credits: Ruochen Wei, Grace Kim, Tessa Smith, Hannah Lieb, Tatiana Lam, Alexander Onish, Mathilde Biganzoli, and Alberto Guerra.
Brand /
SpartaGo
LanDi
Go Gastonia
Role /
Design Principal
Go Gastonia (Gastonia, NC)
In Gastonia, North Carolina, Since launch, the service has seen impressive growth, averaging 4,500 weekly rides and over 5,600 weekly ride requests.
LanDi (Dingolfing, Germany)
Through a strategic campaign launch and locally tailored marketing assets, the Dingolfing-Landau on-demand service increased rider awareness and adoption, expanding access to flexible public transit.
SpartaGo (Spartanburg, SC)
The SpartaGo pilot program in Spartanburg, NC, has seen strong success, driven by the launch campaign and ongoing marketing efforts that help riders access jobs, healthcare, and education through its on-demand transit service. Learn more in the news coverage here.
