SERVICE LAUNCH
CAMPAIGNS
Via has rolled out hundreds of TaaS (Transportation-as-a-Service) services across the globe, teaming up with cities, schools, universities, healthcare providers, and companies to make public transit smarter and more accessible. From a marketing perspective, each launch is a true collaboration, combining Creative, PR, and Rider Growth initiatives with ongoing support to help ridership thrive.​
As part of each launch, we create a unique brand identity that strikes the right balance between the Via brand and the partner’s brand. Every service comes to life through a scalable campaign with assets like logos, vehicle wraps, social ads, and print materials — all designed to build awareness, connect with the community, and boost ridership.​
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​​​​​​Credits: Ruochen Wei, Grace Kim, Tessa Smith, Hannah Lieb, Tatiana Lam, Alexander Onish, Mathilde Biganzoli, and Alberto Guerra.
Brand /
Via TaaS Services​
Role /
Design Principal
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SpartaGo (Spartanburg, SC)
In Spartanburg, NC, the pilot program, SpartaGo, is making it easier for riders to reach jobs, healthcare, and education with the new on-demand service. You can see more about the launch in the news coverage here.
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LanDi (Dingolfing, Germany)
In the Dingolfing-Landau district of Germany, the city set out to transform public transportation in areas with limited options. Via’s flexible, on-demand service puts riders in control, allowing them to request trips and travel seamlessly within the service zone, hopping on and off wherever it’s most convenient.
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Go Gastonia (Gastonia, NC)
In Gastonia, North Carolina, the city reimagined its public transit by replacing fixed routes with an on-demand service powered by Via. Since launch, the service has seen impressive growth, averaging 4,500 weekly rides and over 5,600 weekly ride requests.
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