NETWORK BRANDING
In collaboration with the Rider Growth team, a brand strategy was developed for the City of San Diego to unify multiple services under one cohesive network. The goal was to create a flexible brand system that could expand seamlessly, allowing each service to feel part of the same network while maintaining its own identity through distinct colors and geographic naming. The vehicle wrap designs reinforced this approach, offering a bold, consistent visual language that helps riders easily recognize each service across San Diego.
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Since launch, Via San Diego has successfully expanded to three zones across the region, with a fourth expected to launch in 2026.
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Credits: Robbie Santos, Alexandre Onish, Grace Kim, and Mathilde Biganzoli.
Brand /
Via San Diego ​
Role /
Principal designer
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Via San Diego unified brand system
Via San Diego | Mid-City GO sub brand
Via San Diego | El Cajon sub brand
