EARTH DAY
CAMPAIGN
Overview
I led the creative execution for a global Earth Day campaign celebrating TransitTech sustainability, engaging both riders and clients (B2C & B2B) through a unified brand and messaging approach.
The Challenge
Develop a scalable Earth Day campaign that aligned with the global theme Invest in Our Planet, strengthened partner relationships, and encouraged rider engagement across multiple services.
The Solution
I worked cross-functionally with Growth, Comms, and Client Marketing teams to create a cohesive, scalable campaign that could be deployed across multiple services, translating sustainability into clear, rider-relevant benefits.
What I Delivered
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A scalable Earth Day campaign concept and visual system adaptable across multiple services.
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Rider- and client-facing communications and social storytelling.
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Promotional initiatives including Free Rides and EV-focused marketing.
Impact
The campaign increased brand awareness and client engagement while driving measurable results, with several services seeing up to a 13% increase in ridership during Earth Day.
Credits: Tessa Smith, Jessica Aujero, Michaela Edwards, and Alexander Onish.
Brand /
Via
Role /
Senior Designer
