EARTH DAY
CAMPAIGN
The Earth Day campaign was a two-pronged initiative that spoke to both riders and partners, celebrating Via’s environmental impact and the sustainability of TransitTech under the theme “Small changes mean the world — Earth Day, and every day.” The Creative, Comms, and Partner Marketing teams came together to develop a cohesive visual and messaging strategy inspired by the official Earth Day theme, “Invest in Our Planet.”
The campaign focused on strengthening partner relationships, growing brand awareness, and encouraging ridership through themed communications, social media featuring real rider quotes, PR collaborations, and special promotions — including Free Rides and EV-focused marketing initiatives.
The campaign sparked up to a 13% bump in ridership on several services during Earth Day.
Credits: Tessa Smith, Jessica Aujero, Michaela Edwards, and Alexander Onish.
Brand /
Via
Role /
Senior Designer
