Ana Maria Gormaz

Overview

I collaborated with marketing and growth teams to design and execute digital marketing campaigns for lifestyle and fashion brands including Pony, Starter, Candie’s, Danskin, and Mudd, bringing each brand’s unique personality to life.

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The Challenge

Develop campaigns that authentically reflected each brand’s identity while engaging target audiences across multiple digital channels and maintaining visual consistency.

 

The Solution

I led creative concept development and visual storytelling, ensuring campaigns were tailored for each brand while optimized for execution across social media, email, and web banners.

 

What I Delivered

• Brand-specific digital campaign concepts and creative assets

• Visual storytelling across social media, email, and web banners

• Consistent, audience-focused experiences reflecting each brand’s personality

 

Impact

These campaigns successfully delivered engaging and consistent brand experiences, strengthening audience connection and elevating brand presence across digital platforms.