Ana Maria Gormaz

Danskin partnered with Jenna Dewan to create a limited-edition capsule collection, blending the brand’s activewear with her signature style. I designed the logo lockup, developed the lookbook, and created the hang tags, ensuring that every touchpoint reflected the collection’s unique identity. The successful collaboration drove a 20% increase in sales for the Danskin brand, highlighting the collection’s strong market impact and resonance with its audience.